3min chapter

The Quiet Light Podcast cover image

How To Succeed in a Tough DTC Men’s Skin Care Market

The Quiet Light Podcast

CHAPTER

How to Be a Cash Flow Positive Company

We actually do lose money on the first acquisition. Our payback period is very, very short. So it doesn't take us long to make money on a new customer. But we find Joe that you know guys need a lot of impetus usually in that form of free items or the opportunity to buy a system at a discount because they want to try it. It started pretty quickly as we started to understand economics of the business.

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