Breaking B2B - B2B Marketing & Demand Generation Podcast #432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?
Mar 31, 2025
Adam Harrison, Senior VP of Marketing at Weavr, dives into the evolving landscape of B2B marketing. He discusses the critical balance between hard and soft skills in today's job market, emphasizing their importance for marketers. Adam contrasts the experiences of marketers in startups versus enterprise firms, sharing insights on what aspiring CMOs and entrepreneurs need to succeed. He explores the impact of AI on marketing roles, and how marketers must adapt their skills to align with organizational goals amidst digital transformation.
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Pressure and Opportunity in B2B Marketing
- B2B marketers face immense pressure to prove marketing ROI amid tough economic climates.
- AI and innovation provide opportunities but also heighten performance expectations.
Hard Skills Matter in Marketing
- Develop hard skills like managing LinkedIn campaigns and using HubSpot in smaller companies.
- Hands-on skills complement strategic discussions in bigger companies where marketing may be more specialized.
Generalist vs Specialist in Marketing
- Specialization suits larger companies where roles focus on specific channels or products.
- Startups need generalists but also value T-shaped skills with depth in digital marketing or campaign ideation.