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Breaking B2B - B2B Marketing & Demand Generation Podcast

#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?

Mar 31, 2025
33:02

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 ► Adam Harrison Senior VP of Marketing @ Weavr  - Adam joins Sam on this episode of Breaking B2B to share:

 

👉 The state of B2B/SaaS marketing today

👉 What do we mean by ‘hard skills’ here

👉 The difference between a people managing marketer and hands on practitioner

👉 The difference between working at a startup and enterprise org

👉 Advice for b2b marketers wanting to become CMOs, VPs, Directors

👉 Advice for b2b marketers wanting to eventually start their own company

 

📌  Adam Harrison - LinkedIn

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