Adam Harrison

Adam Harrison, Senior VP of Marketing at Weavr, dives into the evolving landscape of B2B marketing. He discusses the critical balance between hard and soft skills in today's job market, emphasizing their importance for marketers. Adam contrasts the experiences of marketers in startups versus enterprise firms, sharing insights on what aspiring CMOs and entrepreneurs need to succeed. He explores the impact of AI on marketing roles, and how marketers must adapt their skills to align with organizational goals amidst digital transformation.