Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?

Breaking B2B - B2B Marketing & Demand Generation Podcast

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Intro

This chapter explores the current state of B2B marketing, focusing on the balance of hard and soft skills amidst job market pressures. The speakers discuss the challenges marketers face in proving their value during economic uncertainties and the career advancement opportunities in different business environments.

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