#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Navigating Marketing Careers: From Execution to Leadership
This chapter explores the transition from being a hands-on marketer to a people manager within marketing teams, particularly in startups and scale-ups. It emphasizes the importance of combining hard skills with interpersonal abilities, understanding business metrics, and aligning marketing efforts with organizational goals. The chapter also shares insights on career progression and strategies for young marketers to connect their work to executive priorities, while addressing the challenges of entrepreneurship.
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