Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?

Breaking B2B - B2B Marketing & Demand Generation Podcast

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Navigating B2B Marketing Roles: Generalist vs. Specialist

This chapter explores the changing landscape of B2B marketing in light of AI's influence on workflows. It highlights the pros and cons of being a generalist versus a specialist, emphasizing the need for a balanced skill set based on company size and individual roles.

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