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#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?

Breaking B2B - B2B Marketing & Demand Generation Podcast

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Navigating the Shifts in Marketing Careers Amid Digital Transformation

This chapter examines the transition to digital marketing prompted by the pandemic, particularly affecting field and events marketing. It highlights the resulting job market challenges for marketers and the necessity for skill adaptation and diversification.

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