#432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Navigating the B2B Marketing Landscape and the Importance of Hard Skills
This chapter explores the contrasting trends of hiring and layoffs in the tech sector, focusing on the necessity of hard skills for B2B marketers. It also highlights the challenges faced by smaller companies and includes insights from sponsors on addressing digital marketing frustrations.
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