The Rich Roll Podcast

James & Sunny Lawrence: Crushing 101 Iron-Distance Triathlons In 101 days

Nov 22, 2021
James Lawrence, known as The Iron Cowboy, is an endurance athlete who completed 101 iron-distance triathlons in 101 consecutive days, an achievement few thought possible. Joined by his wife, Sunny Jo Lawrence, they discuss the mental and physical demands of their grueling journey. They reflect on resilience, teamwork, and the emotional challenges of everyday endurance. Insights into navigating injuries and maintaining motivation through community support add depth to their incredible story of pushing human limits in the face of adversity.
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ANECDOTE

Pandemic Opportunity

  • James Lawrence was initially satisfied after the 50-50-50 and busy with speaking engagements.
  • The pandemic wiping his calendar clean created the opportunity to pursue the 100-Ironman challenge.
ANECDOTE

Unexpected Start Date

  • The initial plan was for the 100-Ironman challenge to take place in the fall due to weather considerations in Utah.
  • James Lawrence felt compelled to start on March 1st despite the logistical challenges it presented.
ANECDOTE

Lucky Brace

  • James Lawrence's ankle injury was exacerbated by the sudden increase in running mileage.
  • A custom carbon fiber brace, made by a local expert, helped alleviate his shin pain and allowed him to continue.
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