ICYMI

We’re Sorry

May 10, 2023
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ANECDOTE

Clinton's Two-Step Apology

  • Rachelle Hampton recalls Bill Clinton's apology as a pivotal moment.
  • It showcased the two-step apology, where the first attempt fails, followed by a PR-revised version.
INSIGHT

Apologies Don't Equal Action

  • Public apologies, even sincere ones, don't guarantee action or reparation.
  • The Salem witch trials highlight this, where apologies took centuries to lead to exonerations.
INSIGHT

The Birth of the Apology Economy

  • Post-World War II, apologies shifted, coinciding with political polling and global media.
  • This, coupled with political apologies and PR, birthed a transactional apology economy.
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