The Importance of Apologies

We're drowning in apologies, but there's a whole lack of action. As an influencer, when you grow a following, you might either say or do something that people might not like or agree with and eventually might have to apologize. The goal is to rid the consumer of just enough guilt that they'll continue to consume their product. It's really hard to take an apology seriously if it's ultimately about someone's acting career or a product they're selling them.