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98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)

Jan 29, 2021
41:05
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1
Introduction
00:00 • 4min
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2
How to Build a Go to Market Strategy?
03:33 • 6min
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3
Is There Subject Matter Expertise in Content Marketing?
09:26 • 2min
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4
B2B SaaS - What Was Going Through Your Mind When You Switched From Blogging to Video?
11:28 • 3min
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5
Are You Charismatic?
14:56 • 3min
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6
SaaS
18:06 • 3min
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7
Is Demand Marketing Really Good for SEO?
20:51 • 2min
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8
What's Your Go-to Channel to Distribute Content?
23:17 • 2min
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9
Wistia Channels - What's the Framework?
25:11 • 3min
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10
Branding Is Not All in on Brand, Right?
28:27 • 3min
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11
How Do You Think You've Got Email Figured Out?
31:10 • 2min
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12
LinkedIn - How to Drive Subscribers to the Podcast
32:58 • 3min
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13
LinkedIn
35:47 • 3min
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14
How to Get 10,000 Subscribers in a Month?
38:20 • 3min
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Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his recommendations for content creation and distribution.
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