
98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)
GTM Live
00:00
How Do You Think You've Got Email Figured Out?
I would lean a little bit harder into paid. It seems like you have some things that are working, especially Facebook and Instagram. On those places, LinkedIn is not going to make sense from a paid standpoint for what you're trying to accomplish there. I wouldn't even focus on content. I would just make a video about your product. And then I would run YouTube preroll ads based on people that have gone to the recur place with a product ad. That one's been really interesting. We're running that for a sales enablement company right now. So let me make sure I understand. So you're saying product ad people who have come to our content, we've pixeled
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