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98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)

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Do you also do a lot of stuff external for the podcast or video or anything? Is it mostly internal stuff? What do you, sorry, what do you mean that like so like do you go out and find people that do pricing pages or other things in your space and interview that. Yeah, so we have a couple shows that are we have a traditional interview. We have two traditional interview podcasts where we go out and interview folks. And then we, yeah, we do a lot. It's good for two reasons. One, it's really good content for your base to learn from. Two, if you do it in a certain manner, it can actually be really good lead gen

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