
98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)
GTM Live
00:00
Wistia Channels - What's the Framework?
Jen: I want to get deeper into the platform because I see a ton of companies that move on to like a, a CROs or a path factory and create this like content library that nobody actually ever goes to. And so how did you build it on is a Wistia channel? Like, what's the framework behind it? And then I want to talk through like the thought process and what you're seeing there. Jen: It didn't even like we didn't even consider doing something on other. There's just a lot of reasons why.
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