
98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)
GTM Live
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B2B SaaS - What Was Going Through Your Mind When You Switched From Blogging to Video?
Video was like the forcing function in the sense of, all right, let's start with the hardest thing. The hardest thing is getting a video that is both something that can help our revenue goals, but also is not terrible. And audio is audio doesn't have quite the moat it needs yet. So we will have a video, but it's meant to be purely a podcast and then sometimes has written content. But it was more about the blend. We still have just purely written content as well in terms of different series.
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