Branding Is Not All in on Brand, Right?

CNN.com's John Sutter talks about the importance of building a strong brand for his company, which he says is very different from what other companies are doing. "We're trying to get leads and engagement so we can close them for revenue or that they will refer us revenue," said Sutter. He added: "Our positioning needs so much work" The video-sharing site now has 70 people over 10 million in revenue.