99% Invisible

The Modern Moloch

Apr 4, 2013
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INSIGHT

Cars Framed As Child-Devouring Deity

  • In the 1920s some people compared cars to Moloch because automobiles were killing thousands of children annually.
  • That metaphor captured public horror and framed cars as a destructive social force.
INSIGHT

Streets Were Shared Social Spaces

  • Before mass cars, streets functioned like shared public spaces where people and children freely strolled and played.
  • Early city life assumed informal social rules rather than strict traffic regulation for street use.
INSIGHT

Urbanization Plus Model T Raised Deadly Risk

  • By the 1920s mass-produced Model T cars and urbanization sharply increased street traffic and fatalities.
  • Around 17–18,000 people died yearly from motor vehicles, mostly pedestrians and many children.
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