The Marketing Companion

Public speaking in the marketing mix

Jul 3, 2023

43:24

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Episode notes

Introduction

4min

The Importance of Creating a Personal Brand

4min

The Importance of Trust in Public Speaking

2min

How to Deal With Nerves and Confidence

4min

How to Be a Successful Keynote Speaker

2min

How to Overcome Nervousness

2min

How to Succeed in Public Speaking

2min

How to Be a Successful Blogger

5min

How to Be a Great Speaker

3min

10.

How to End a Speech

2min

11.

How to Be a Better Speaker

3min

12.

How to Do a One Minute Video

2min

13.

How to Stage a Tech Failure

2min

14.

How to Do a Live Audit of Your Presentation

3min

15.

How to Be a Better Speaker

2min

16.

The Worst Faux Pas

3min

Dennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public speaking highs and lows and reveal their secrets to battle onstage nerves. This episode is a fascinating and fun collection of tips and stories!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.