2min chapter

The Marketing Companion cover image

Public speaking in the marketing mix

The Marketing Companion

CHAPTER

How to Do a One Minute Video

Some of the best speeches I've given are when there were 2,000 people in the room. And just as it was my turn to speak, the AV failed. The microphone still worked, but the screens failed. Most speakers would panic in that situation. They would blame the AV crew. It's always going to be on the same.

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