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Public speaking in the marketing mix

The Marketing Companion

CHAPTER

How to Be a Great Speaker

Danny Cevallos: The biggest mistake I made at the beginning was I thought that my job was to show everybody how smart I was. And what you need to do is exactly like you said, you need to make three to five points depending on the length of the speech. If you tell a personal story, you're not going to really have nerves about it because it's your story. It calms down your nerves and it guarantees that you're going to create something original.

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