The WARC Podcast

WARC Talks: What should brands expect from Chinese consumers as China reopens?

May 4, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Impact of the COVID Snapback on Marketing Advertising
01:47 • 4min
3
The Importance of Understanding the Nuances of Chinese Identity
06:04 • 3min
4
The Importance of Understanding the Chinese Consumer
09:27 • 4min
5
The Importance of Specificity in the Luxury Industry
13:28 • 3min
6
The Influence of the Pandemic on Chinese Luxury Consumers
16:27 • 4min
7
The Importance of Freedom to Choose
20:39 • 5min
8
The Importance of De-Globalization
25:19 • 3min
9
The Effects of Decalization on Marketing
27:56 • 5min