WARC Talks: What should brands expect from Chinese consumers as China reopens?
The WARC Podcast
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The Impact of the COVID Snapback on Marketing Advertising
In 2021, all eyes were on China for what they called a V-shaped recovery. But 2023 this year, economists are estimating a J-shaped one. It's not going to be a sharp rebound. Chinese are known to be savours rather than spend this. And in this way, because of this main difference, China might not fully replicate the US post-pandemic consumption boom that happened to that country in 2021.
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