WARC Talks: What should brands expect from Chinese consumers as China reopens?
The WARC Podcast
00:00
The Influence of the Pandemic on Chinese Luxury Consumers
After the pandemic in China, people now have a very different reaction to consumption. A KFC meal in China costs about 30 kai, 30 Chinese yuan. The implication of this little story is that the suggestion that housing prices are having an impact on sale of just 30 yuan KFC, five chicken meals could be replicated across other categories.
Transcript
Play full episode
