WARC Talks: What should brands expect from Chinese consumers as China reopens?
The WARC Podcast
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The Importance of Freedom to Choose
"Freedom to choose really is a luxury, particularly after the lockdown," she says. "Who are we serving? Who's going to miss us when we're gone?" marketers need to ask themselves before taking on new projects. A simple audit that I do whenever I take on a project or just periodically keeping myself honest will help me answer those questions.
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