The Effects of Decalization on Marketing

Wark: We cannot ignore U.S. decoupling sentiments, which is sort of for the rage now and the news. KFC had their China business run independently from the rest of the world in 2016. It helped them a lot in terms of things like localizing the menu,. digitizing the operations and the hunting, their brand. Wark: Understanding the Chinese consumer's specific need is going to become even more important than ever post-pandemic.