
WARC Talks: What should brands expect from Chinese consumers as China reopens?
The WARC Podcast
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The Importance of Understanding the Nuances of Chinese Identity
Jenny, do you have any other like post-pandemic observations that you've noticed since China is starting to reopen? I can see Jenny rolling her eyes at the moment. So we need to stop making growth generalizations such as Chinese consumers are going to do this. They're still local driven, but spending more time and energy on understanding the nuances. Sometimes even contradictory Chinese identities, albeit cultural otherwise.
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