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WARC Talks: What should brands expect from Chinese consumers as China reopens?

The WARC Podcast

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The Importance of De-Globalization

Arino: De-globalization is the reduction of interconnectedness or interdependence among nations in terms of trade, finance, and migration. There may be some benefits to de-globalization but "the cost always outweighs the benefit," he says. He adds that many politicians in North America operate within a political system that is largely focused on short-term gains rather than long-term collaboration.

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