The Marketing Book Podcast 304 The Practice by Seth Godin
11 snips
Nov 6, 2020 Seth Godin explores what it takes to keep creating and sharing work, from tackling fear and imposter feelings to finding a steady creative practice. He also discusses writing, generosity, practical empathy, and making art that creates meaningful change. A lively conversation about turning ideas into contributions.
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Ship Work By Making And Keeping Promises
- Shipping creative work means making a promise to an audience and keeping it.
- Creative work is valuable because it makes assertions and engages the world, not because outcomes are guaranteed.
Show Up Regularly To Build A Practice
- Build a practice by showing up regularly even when you don't feel like it.
- Consistency beats waiting for the muse and reduces fear over time.
Creativity Replaces Recipe Following
- The industrial era rewarded following recipes and outcomes, but that efficiency has plateaued.
- What remains valuable is creativity and rule-making, not obedience to procedures.