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304 The Practice by Seth Godin

The Marketing Book Podcast

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I Hope Someone Hustles Me Today

Seth Godin: I was raised to believe that your job in the community is to be helpful not to be selfish. He says when it comes time to do creative work, we can view our work as a chance to make things better. "If somebody had swallowed some poison and you had the antidote? Is it a hustle to offer them the antidote?" he asks.

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