The Marketing Book Podcast cover image

304 The Practice by Seth Godin

The Marketing Book Podcast

00:00

The Business of Expertise by David C Baker

Douglas Rushkoff: The Business of Expertise by David C. Baker really got into my head. He says marketing is the act of making things better by making better things. If you're going to make better things, it's going to take generosity and guts, he says.Rushkoff: Shipping creative work means that you find your audience,. You figure out the change you seek to make in the world. It helps if you have a practice to do that.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app