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304 The Practice by Seth Godin

The Marketing Book Podcast

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What Is Practical Empathy?

In your last book, This Is Marketing, you talked about practical empathy. A key component of practical empathy is a commitment to not be empathic to everyone. If you are insisting that people come around to you and your point of view before they engage with you, they're not coming. We have to go where they are because they're not going to come to where we are.

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