The Marketing Book Podcast cover image

304 The Practice by Seth Godin

The Marketing Book Podcast

00:00

What's It For?

"What's it for? To make my boss happy is a totally legitimate B2B function," he says. "If people could be honest about it, we do a much better job of making your boss happy." The What's It For is this person has a boss. And that's why they're going to buy something that I would not be proud to make.

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