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304 The Practice by Seth Godin

The Marketing Book Podcast

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Is Hoarding Toxic?

The act of hoarding puts you on a line. It creates an arena of scarcity. If everyone in town comes to your place, your studio and takes one of your ideas, then you're rich. And if value is created, you'll be back tomorrow. Marketing in the 60s and 70s was about attention. Now it has shifted to be about trust.

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