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304 The Practice by Seth Godin

The Marketing Book Podcast

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Juggling Is About Throwing, Not Catching

The act of seeking to catch the ball ruins your ability to juggle. I teach people to throw and we don't even try to catch. Once you get good at throwing, the catching takes care of itself. And the same thing is true for the creative work. If you are living a life of emergency, that's because you're focused on catching. But if you can practice your throwing, the emergencies will go away.

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