Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[BEST OF] How to Create ACCURATE Buyer Persona

Feb 1, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
The Problem With Understanding Customers
01:53 • 2min
3
Is Big Data the Answer to Every Business Problem?
03:32 • 3min
4
The Byer Persona and the Customer Persona
06:11 • 4min
5
How to Find People Who Don't Buy From You?
10:19 • 2min
6
How Many Interviews Should You Have?
12:14 • 2min
7
How Do You Convince People to Spend 30 Minutes on the Fun With You?
14:01 • 3min
8
Do You Have an Audio Recording of Your Interviews?
17:15 • 2min
9
The Jobs to Be Done Approach
18:52 • 2min
10
How Do You Make Sense of All of This Data?
20:53 • 5min
11
Is That Really the Best Way to Predict the Future?
25:46 • 3min
12
The Only Time You Should Care About Differences That You Find
28:25 • 2min
13
Is There a Difference Between Age and Income?
30:10 • 2min
14
Are You Overwhelmed With Marketers?
32:15 • 4min
15
You Can Curse as Much as You Want
36:06 • 3min
16
Anti Virus
38:48 • 3min
17
The Best Way to Get Clarety
41:25 • 2min
18
The Power of Understanding People
43:52 • 2min
19
The Job's to Be Done Approach
45:40 • 2min
20
The Only Resource You Really Need
48:04 • 2min
21
Every One Hates Marketes Dot Com - Thank You, Louis!
49:43 • 2min