Introduction

In an ideal world, you would exactly know what's going on in your customer's head during before and after somebody bought something from you. In the real world, it seems like most, most of us, most marketers and founders, really struggle to understand a customer. And i personally think this is the reason why so many people are overwhelmed with marketing and lack marketing clarity. So if you've listend to everyone hates marketters before, you know how much i believe in understanding your customers to do good marketing. This is exactly what we're going to focus on to day, once again, particularly the subject of byer prasona.

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