Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Create ACCURATE Buyer Persona

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Is Big Data the Answer to Every Business Problem?

Big data is here, yet it doesn't seem to answer the problem of understanding people. We learn about when they're already shopping but we don't get inside their preferences. And what we know from our work is that most biers aren't discussing,. They're not sharing their thoughts digity about a buying decision over twitter or facebook. But if that'sand maybe they're sharing it nowhere on line, t we can't get at Facebook. You can't mind that for big data.

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