The Job's to Be Done Approach

This isn't a rcise that you will do once. This is an exercise you will keep doing over and over again, because things will constantly change. And this is why i was saying a that the job's to be done approach. Your approach to me are particule th same thing. You're fighting against, the same thing. There's a million great marketing books out there. Ah, course, i want you to read mine. But the fact is, it's nobody. Everybody's basically telling you the same thing and different versions of it. The whole ti by is in your buyer's voice, in your buyers' mind. I'm sick of those so called personal profile that

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