[BEST OF] How to Create ACCURATE Buyer Persona
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Is That Really the Best Way to Predict the Future?
This is fantastic, fantastic framework, really, the way you ise that into five steps. So so we have those five things, and you basically sayt take the transcript and start organize them into a spretchit. And then all the quotes relatend to their journey, go on a fifth spread sheet. And now you can start to, using the spread sheet function, start to group similar quotes together,. You can start to see patterns. Ah, you know, across all te sixt you know, six of the people i talke to all talked about this one driver or this one objection. And then you can have multiple quotes where you get to hear your personna, not
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