The Jobs to Be Done Approach

We try to get to the bottom of how they discover the product andd the first thought that they have about the product. So we want to go to that earliest stoght, where they said, you know, i need, i i need to do something about this problem. And unless every thought your buyer is going to have is re related to so certainly they hav have a job to be done. The job is go solve this problem. Ah, but for the interview methodology we're using, it's so much broader than just around one channel or one channel experience. It's around across all the channels, a, all the exposures, all the resources they turn to, all

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