#694: Sam Corcos, Co-Founder of Levels — The Ultimate Guide to Virtual Assistants, 10x Delegation, and Winning Freedom by Letting Go (Plus: Creating Leverage with Tools, Systems, and Processes)

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Sep 20, 2023

Sam Corcos, the CEO and Co-founder of Levels, discusses the transformative power of virtual assistants and delegation for achieving greater productivity. He shares his journey of mastering delegation, the importance of feedback loops, and tools like Loom and Notion for team communication. Corcos emphasizes leveraging continuous glucose monitors to enhance personal health insights, exploring how food choices affect glucose levels and overall well-being. The conversation also touches on strategic networking and aligning personal values with time management.

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00:00 / 00:00

Lori, the Craigslist EA

Sam Corcos hired an EA from Craigslist after reading Tim Ferriss's book.
This EA, Lori, has now worked with him for 10 years, managing tasks like Christmas gifts.

00:00 / 00:00

Delegation Mismatch

Don't give up on delegation after one bad experience; it might be a mismatch.
Try rematching or finding an EA with relevant experience for better results.

00:00 / 00:00

Imposter Syndrome and Delegation

People avoid delegating due to imposter syndrome, questioning their authority.
Reframe it: delegating shows trust and provides growth opportunities for others.

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No Rules Rules

Netflix and the Culture of Reinvention

Erin Meyer

Reed Hastings

In this book, Reed Hastings and Erin Meyer explore the counterintuitive management culture that has driven Netflix's success. The authors discuss how Netflix's approach, which includes no vacation or expense policies, generous severance for underperforming employees, and a focus on candid feedback, has led to unparalleled innovation and speed. Drawing on hundreds of interviews with current and past Netflix employees, the book provides actionable lessons for leaders on how to build and maintain a highly innovative and adaptable organizational culture.

The 4 Hour Workweek

Timothy Ferriss

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

The 15 Commitments of Conscious Leadership

A New Paradigm for Sustainable Success

Diana Chapman

Kaley Warner Klemp

Jim Dethmer

This book distinguishes between unconscious and conscious leadership, offering a roadmap to help leaders transition from fear-based to trust-based leadership. The 15 commitments outlined in the book aim to enhance self-awareness, accountability, and collaborative relationships. By practicing these commitments, leaders can achieve more energy, clarity, focus, and healthier relationships, both personally and within their teams. The commitments include ending blame and criticism, speaking candidly, finding unique genius, and creating win-for-all solutions, among others. The authors provide practical exercises and resources to help leaders implement these commitments effectively[2][3][4].

Nonviolent Communication

A Language of Life

Marshall B. Rosenberg

Nonviolent Communication (NVC) is a framework created by Marshall Rosenberg that aims to enhance communication by promoting compassion and empathy. The book outlines a four-step process for effective communication: observing what is happening without judgment, identifying and expressing feelings, recognizing and articulating needs, and making clear requests. Rosenberg emphasizes the importance of separating observations from evaluations to avoid defensiveness and promote genuine human connections. The book includes practical exercises, role-plays, and real-life examples to illustrate how NVC can be applied in various relationships and situations, including personal, professional, and conflict resolution contexts. It also discusses how NVC can help in developing self-compassion and resolving conflicts by focusing on the underlying needs rather than the actions that trigger emotions[1][3][5].

The Lean Startup

Eric Ries

The Lean Startup introduces a revolutionary approach to building and scaling businesses, emphasizing continuous innovation, customer feedback, and scientific experimentation. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. The book advocates for 'validated learning,' rapid experimentation, and the Build-Measure-Learn feedback loop to shorten product development cycles and measure actual progress. It also stresses the importance of pivoting or persevering based on data and customer needs, making it an essential read for anyone involved in starting or growing a business[1][2][5].

Factfulness

Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

Hans Rosling

Ola Rosling

Anna Rosling Rönnlund

In 'Factfulness,' Hans Rosling, along with his son Ola and daughter-in-law Anna, addresses why people systematically get answers wrong about global trends. They identify ten instincts that distort our perspective, such as dividing the world into 'us' and 'them,' the influence of fear-driven media, and the misconception that most things are getting worse. The book argues that, despite its imperfections, the world is in a better state than many believe and provides a framework to see progress clearly by focusing on facts rather than biases.

The Checklist Manifesto

How To Get Things Right

Atul Gawande

In 'The Checklist Manifesto', Atul Gawande explores the power of checklists in overcoming the complexities of modern professional work. He argues that despite advanced training and technology, professionals often fail due to the sheer volume and complexity of knowledge. Gawande illustrates how checklists, first introduced by the U.S. Air Force, have been successfully adopted in various fields, including medicine, to reduce errors and improve outcomes. He provides compelling examples, such as the reduction of fatalities in surgical procedures and the elimination of hospital infections, to demonstrate the effectiveness of checklists. The book emphasizes the importance of balancing autonomy and control, empowering frontline workers, and continuously improving checklists based on feedback and experience[1][3][5].

Varieties of Religious Experience

William James

This book is a collection of lectures delivered by William James at the University of Edinburgh between 1901 and 1902. It focuses on the personal and subjective aspects of religious experiences, rather than on theology or organized religion. James examines various types of religious experiences, including healthy-mindedness, the sick soul, conversion, mysticism, and saintliness. He emphasizes the importance of feeling and personal experience in religion, arguing that these experiences are the primary source of religious beliefs and practices. The book also discusses the psychological and philosophical implications of these experiences, highlighting their complexity and life-altering nature[2][3][4].

Trust Me, I'm Lying

Confessions of a Media Manipulator

Ryan Holiday

In 'Trust Me, I'm Lying,' Ryan Holiday exposes the inner workings of the online media system, detailing how rumors and false information can quickly spread from low-level blogs to major news outlets. The book highlights the role of marketers and media manipulators in this process, driven by the toxic economics of the news business. Holiday shares his own experiences as a media manipulator and provides insights into the social science behind why this system is so vulnerable to manipulation. He also offers advice on how to spot and combat these manipulative tactics[1][3][5].

The 4-Hour Body

An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

Tim Ferriss

In 'The 4-Hour Body,' Tim Ferriss shares the results of over a decade of self-experimentation and research, involving hundreds of elite athletes, dozens of MDs, and thousands of hours of personal testing. The book covers more than 50 topics, including how to lose weight quickly, gain muscle without steroids, sleep less and perform better, and improve sexual health. Ferriss emphasizes the importance of finding the smallest changes that produce the biggest results, making it accessible for readers to achieve significant improvements in their physical health and performance.

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Sam Corcos (@samcorcos) is the CEO and Co-founder of Levels, an a16z-backed startup that shows you how food affects your health using continuous glucose monitors and other biosensors.

Please enjoy!

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[05:08] Delegation implementation and common mistakes.

[11:07] Recommended reading for delegators, delegatees, and all humans.

[13:26] Building a company culture that treats people like adults.

[15:01] Tools for performance and communication accountability.

[20:39] Why Sam considers Loom the “most important” tool in the kit.

[24:18] Friday Forum.

[27:17] Acclimating the recording-averse to Loom.

[30:40] Organizing Loom recordings for later search and use.

[36:35] Common challenges of sourcing and properly utilizing EAs/chiefs of staff.

[43:19] Novelty-seeking and board games.

[44:35] Vetting, pairing, and onboarding EAs and chiefs of staff.

[48:38] News and social media sobriety.