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The Daily Sales Show
Top Cold Calling Objection Handling Strategies
May 16, 2024
Leslie Venetz, founder of GoToMarketAgency, and Will Padilla, founder of Sell That Sass, share their expertise on mastering objection handling in sales. They discuss the psychology behind objections and why they matter. The duo emphasizes the significance of transparency and curiosity in building trust during cold calls. They provide actionable strategies for common objections and navigating budget conversations effectively. With a focus on fostering meaningful dialogue, listeners will gain confidence to tackle tough questions from prospects.
44:37
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Quick takeaways
- Understanding objections as opportunities for deeper engagement can transform the sales conversation and uncover client needs effectively.
- Employing the Three Cs—Curiosity, Clarity, and Connection—can enhance objection handling and foster meaningful dialogue with prospects.
Deep dives
Understanding Objections
Objections are often a natural part of the sales process, and it's vital to understand why they occur. When sellers hear objections, it reflects a disconnect in the conversation or unmet expectations. Rather than regarding objections as setbacks, they should be seen as starting points for further engagement. Approaching objections with curiosity allows for a deeper understanding of the potential client's needs and leads to more meaningful dialogue.
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