The Daily Sales Show Top Cold Calling Objection Handling Strategies
May 16, 2024
Leslie Venetz, founder of GoToMarketAgency, and Will Padilla, founder of Sell That Sass, share their expertise on mastering objection handling in sales. They discuss the psychology behind objections and why they matter. The duo emphasizes the significance of transparency and curiosity in building trust during cold calls. They provide actionable strategies for common objections and navigating budget conversations effectively. With a focus on fostering meaningful dialogue, listeners will gain confidence to tackle tough questions from prospects.
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The 3 C's of Objection Handling
- Lead with curiosity when handling sales objections.
- Focus on continuing the conversation, not just overcoming the objection.
Handling "Just Send Me an Email"
- Respond to "just send me an email" with a "yes, and" approach.
- Ask clarifying questions like, "To make sure I send you something you want to read, are you looking for X or Y?"
Turning Email Requests into Demos
- When a prospect asks for an email, pinpoint their needs.
- Transition to a demo by saying, "To get you general information, a demo is best."
