Leslie Venetz, founder of GoToMarketAgency, and Will Padilla, founder of Sell That Sass, share their expertise on mastering objection handling in sales. They discuss the psychology behind objections and why they matter. The duo emphasizes the significance of transparency and curiosity in building trust during cold calls. They provide actionable strategies for common objections and navigating budget conversations effectively. With a focus on fostering meaningful dialogue, listeners will gain confidence to tackle tough questions from prospects.