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WARC Talks: How culture is key to influencing behavior

May 25, 2023
43:11
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1
Introduction
00:00 • 2min
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2
How to Write a Book
01:37 • 5min
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3
How to Define Culture
06:19 • 4min
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4
The Importance of Trendspotting
10:29 • 2min
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5
The Importance of Brands Contributing to Culture
12:35 • 5min
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6
The Importance of Intimacy in Marketing
17:44 • 5min
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7
The Power of Trending Topics
22:36 • 4min
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8
The Importance of Consistency in Advertising
26:27 • 4min
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9
The Importance of Proximity in Advertising
30:55 • 3min
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10
The Importance of Resistance in a New Franchise
33:29 • 2min
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11
The Power of Propaganda
35:46 • 2min
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12
The Importance of Impacting the Community
37:47 • 4min
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13
The Power of Culture
41:23 • 2min
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WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril.

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