The Importance of Impacting the Community

Marketers have a fiduciary responsibility to the community in which these things reside. Having a win that only helps the company and the consumer, I think is only two thirds of the battle. It wasn't mean to know people; it means we have to be much more empathetic. empathy is about adopting the lenses of other people. The better we do that, not only will we better at our jobs, but I also think that we'd be better human beings.