WARC Talks: How culture is key to influencing behavior
The WARC Podcast
00:00
The Power of Propaganda
The Brooklyn Nets used to have their own baseball team and they haven't for 50, 70 years. So the campaign was about stoking this innate rivalry between the two Manhattan and Brooklyn. The other part was a massive learning for me some 10 years later that while that thing was very effective, I didn't pay mind to the impact that the work had on the community.
Transcript
Play full episode
