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WARC Talks: How culture is key to influencing behavior

The WARC Podcast

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How to Write a Book

LZ Granderson: I was going to write a book. It wasn't in my plan, it wasn't on my vision board. What's happening in culture needs to be informed by culture. LZ: My earliest decisions as an adult that is coming from high school into college were being influenced by culture. As a parent, do you push your children into a career they don't think are the best for them? And so many of our decisions are influenced almost exclusively by culture.

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