WARC Talks: How culture is key to influencing behavior
The WARC Podcast
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The Importance of Consistency in Advertising
In the 1990s, Sprite's Obey Your Thirst campaign was a big hit. The ad featured hip hop artists like Pusha T and 2 Chains in Bikshan. But by 2012, thirst no longer meant going after what you were passionate about. It now means " pathetic, desperate," according to Adrienne Arquette. She says they didn't have their human head on when it came to reinvigorating thirsty.
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