WARC Talks: How culture is key to influencing behavior
The WARC Podcast
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The Importance of Proximity in Advertising
"Culture is always changing. It always changes because there's always a zagina shocks to the system," he says. "If you aren't close, if you won't have, if you don't have great proximity, then you will miss the meaning of it." He adds that marketers need to get close and not just visit your community every six months or every year.
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